My friend, George, cut out an article from a small newspaper. I just had time to give it a glance but was delighted to see that a Vancouver based filmmaker (a woman) had done a 10 minute documentary on psoriasis called the “Invisible Man”. Free for everyone to watch. Doesn’t get better than that….right?

Well, not so fast. When I got home I found (easily) the so-called documentary. A nice man, a terrible disease, his battle with depression, his fear about how his partner feels (she’s supportive)–and his suicidal thoughts, etc.,etc. So far, so good.

But I couldn’t help noticing a few things. For one–you never actually got to see his psoriasis. This was shown by a colored slide superimposed over his body. And then you see him in the doctor’s office. No actual name of a drug is verbalized. But then you see him with completely clear skin–happy, happy guy with his happy wife. A happy ending–just like Hollywood.

And then I watched the credits and right at the very end, in small letters, was the name of a company–Janssen, Inc. The name rang a bell. I googled Janssen, Inc and, surprise!, I found that it is a large pharmaceutical company. Janssen, Inc. is one of the pharmaceutical companies that sponsors the National Psoriasis Foundation.

So, what pretends to be a documentary is, in fact, a very slick bit of advertising for the use of allopathic medication for the treatment of psoriasis.

Nice idea–shame about the deception!

Author: dakota

I live in the beautiful city of Vancouver, on the West coast of Canada. I share my apartment with a little Brussels Griffon called Lucky. I like to read and watch movies and draw cartoons and write. I'm also a published author and painter. Mostly I like to putter. And fix things. And think.

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